Creating Powerful Brands in Consumer, Service and Industrial Markets

Creating Powerful Brands in Consumer, Service and Industrial Markets
Author :
Publisher : Routledge
Total Pages : 489
Release :
ISBN-10 : 9780750659802
ISBN-13 : 0750659807
Rating : 4/5 (807 Downloads)

Book Synopsis Creating Powerful Brands in Consumer, Service and Industrial Markets by : Leslie De Chernatony

Download or read book Creating Powerful Brands in Consumer, Service and Industrial Markets written by Leslie De Chernatony and published by Routledge. This book was released on 2003 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.


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1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no except