Credibility and perception of green branding in destinations. A case study of Switzerland

Download or read book Credibility and perception of green branding in destinations. A case study of Switzerland written by Julia Weis and published by GRIN Verlag. This book was released on 2017-10-24 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Tourism, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.