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Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the
Cross-Cultural Behaviour in Tourism
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Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importa
International Tourism
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In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, manag
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
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Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to th
Cultural Tourism
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Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how herita