“I wrote this book because I believe that there is a serious gap in what has been written and communicated about cross-cultural management and what people act

"It has worked before; it will work in China. Many entrepreneurs make this assumption that could not be further from the truth." --- Understanding Chinese busin

This is an open access book.The 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) will be held in Dali on June 30–July 2

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories