Cross-Cultural Communication of Chinese Brands

Cross-Cultural Communication of Chinese Brands
Author :
Publisher : Springer Nature
Total Pages : 372
Release :
ISBN-10 : 9789819713714
ISBN-13 : 9819713714
Rating : 4/5 (714 Downloads)

Book Synopsis Cross-Cultural Communication of Chinese Brands by : Jingyun Zhang

Download or read book Cross-Cultural Communication of Chinese Brands written by Jingyun Zhang and published by Springer Nature. This book was released on with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,0, Technische Universität Carolo-Wilhelmina zu Bra