Related Books

Cult of the Luxury Brand
Language: en
Pages: 320
Authors: Radha Chadha
Categories: Business & Economics
Type: BOOK - Published: 2010-12-07 - Publisher: Nicholas Brealey International

DOWNLOAD EBOOK

The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
Kapferer on Luxury
Language: en
Pages: 240
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth
Cult Streetwear
Language: en
Pages: 212
Authors: Josh Sims
Categories: Design
Type: BOOK - Published: 2010-04-28 - Publisher: Laurence King

DOWNLOAD EBOOK

Streetwear has become a global phenomenon. From their origins in American workwear, via west coast subcultures, extreme sports and incorporating the best in gra
The Luxury Strategy
Language: en
Pages: 408
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Digital Luxury
Language: en
Pages: 318
Authors: Wided Batat
Categories: Business & Economics
Type: BOOK - Published: 2019-04-29 - Publisher: SAGE

DOWNLOAD EBOOK

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th