Contributions to this book probe the contexts–both social and spiritual–from which select iconic figures emerge and discover how to present themselves as in

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--t

This book is a comprehensive account of the latest, most successful approaches to leadership, development, planning, and continuous improvement. Concepts covere

My mouth watered when first I saw the publication of this title, as it promised a next step in the exploration of cultural phenomena from within a culture s vie

The newest generation of leaders was raised on a steady diet of popular culture artifacts mediated through technology, such as film, television and online gamin