According to the World Tourism Organization (UNWTO), international tourists engaging in cultural activities accounted for more than 500 million of international

The Impact of Culture on Tourism examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of

"This book presents a comprehensive and dynamic understanding of cultural tourism. It examines cultural mediators and how they help tourists appreciate foreign

A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic val

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how herita