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Customer Analytics For Dummies
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The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awaren
Predictive Analytics For Dummies
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Use Big Data and technology to uncover real-world insights You don't need a time machine to predict the future. All it takes is a little knowledge and know-how,
Advanced Customer Analytics
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Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of dat
52 Things We Wish Someone Had Told Us about Customer Analytics
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52 Things We Wish Someone Had Told Us About Customer Analytics is for anyone who uses customer information to make business decisions: CMOs, CEOs, product owner
Data Driven Marketing For Dummies
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Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make i