Customer Relationship Marketing - viewpoints and aspects about crm

Download or read book Customer Relationship Marketing - viewpoints and aspects about crm written by Tobias Riether and published by GRIN Verlag. This book was released on 2005-11-02 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Customer Relationship Management, CRM, grade: 2, University of Applied Sciences Groningen (International Business School), course: Current Issues in Marketing, language: English, abstract: The following report is illustrating the various viewpoints of several experts as well as the personal opinion of the author of this report about cus tomer relationship marketing in practice. The experts viewpoints are based on selected articles handed out during lecture. Whereas the personal viewpoint illustrated in this report derives from personal experience as well as asorted literature used for preparation.