Customers' Perspectives Regarding E-Banking

Download or read book Customers' Perspectives Regarding E-Banking written by Naveen Sharma and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet technology is rapidly changing the way personal financial services are designed and delivered. Hence, banks have found themselves at the forefront of technology adoption for the past three decades. Banks began to look at electronic banking (e-banking) as a means to replace some of their traditional branch functions. Although e-banking systems provide us with easy access to banking services, they have introduced new business challenges. The study is focused on the perceptions of customers regarding the use of Internet banking (i-banking) services. A structured questionnaire was administered to various target groups. Customers with at least one year of experience in i-banking are identified by visiting retail/ATM branches of different banks in Chandigarh. A total of 145 valid questionnaires were obtained from the respondents. Hypotheses were tested at the level of 0.05 significance. Independent sample t-test, ANOVA and Pearson correlation were undertaken. The findings of this study will be useful for the banking sector in assessing the impact of information technology and in formulating appropriate strategies for building customer loyalty, thereby enabling them to retain customers.