Related Books

Data Science for Marketing Analytics
Language: en
Pages: 420
Authors: Tommy Blanchard
Categories: Computers
Type: BOOK - Published: 2019-03-30 - Publisher: Packt Publishing Ltd

DOWNLOAD EBOOK

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketin
Data Science for Marketing Analytics
Language: en
Pages: 637
Authors: Mirza Rahim Baig
Categories: Computers
Type: BOOK - Published: 2021-09-07 - Publisher: Packt Publishing Ltd

DOWNLOAD EBOOK

Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programmin
Hands-On Data Science for Marketing
Language: en
Pages: 448
Authors: Yoon Hyup Hwang
Categories: Computers
Type: BOOK - Published: 2019-03-29 - Publisher: Packt Publishing Ltd

DOWNLOAD EBOOK

Optimize your marketing strategies through analytics and machine learning Key FeaturesUnderstand how data science drives successful marketing campaignsUse machi
Marketing Analytics
Language: en
Pages: 241
Authors: Mike Grigsby
Categories: Business & Economics
Type: BOOK - Published: 2018-04-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The seco
Marketing Analytics
Language: en
Pages: 289
Authors: Rajkumar Venkatesan
Categories: Business & Economics
Type: BOOK - Published: 2021-01-13 - Publisher: University of Virginia Press

DOWNLOAD EBOOK

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools