Decision Analysis and Behavioral Research

Download or read book Decision Analysis and Behavioral Research written by D. von Winterfeldt and published by Cambridge University Press. This book was released on 1986-09-26 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision analysis is a technology designed to help individuals and organizations make wise inferences and decisions. It synthesises ideas from economics, statistics, psychology, operations research, and other disciplines. A great deal of behavioural research is relevant to decision analysis; behavioural scientists have both suggested easy and natural ways to describe and quantify problems and shown the kind of errors to which unaided intuitive judgements can lead. This long-awaited book offers the4first integrative presentation of the principles of decision analysis in a behavioural context. The authors break new ground on a variety of technical topics (sensitivity analysis, the value-utility distinction, multistage inference, attitudes toward risk), and attempt to make intuitive sense out of what have been treated in the literature as endemic biases and other errors of human judgement. Those interested in artificial intelligence will find it the easiest presentation of hierarchical Bayesian inference available.