Appropriate for all courses in Decision Support Systems (DSS), computerized decision making tools, and management support systems. Todays networked computer sys

The goal of this book is to provide, in a friendly and refreshing manner, both theoretical concepts and practical techniques for the important and exciting fiel

This book will be bought by researchers and graduates students in Artificial Intelligence and management as well as practising managers and consultants interest

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a c

B> This book is widely known for its comprehensive treatment of decision support theory and how it is applied. Through four editions, this book has defined the