Dictionary of Advertising and Marketing Concepts
| Author | : Arthur Asa Berger |
| Publisher | : Left Coast Press |
| Total Pages | : 145 |
| Release | : 2013-08-31 |
| ISBN-10 | : 9781611329865 |
| ISBN-13 | : 1611329868 |
| Rating | : 4/5 (868 Downloads) |
Book Synopsis Dictionary of Advertising and Marketing Concepts by : Arthur Asa Berger
Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger and published by Left Coast Press. This book was released on 2013-08-31 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
