As the digital revolution continues apace, emergent technologies and means of communication present new challenges and opportunities for the football industry.

'This collection of legal, philosophical, economic, and cultural perspectives ultimately makes a strong case for the potential value of game environments for ad

The digital turn in leisure has opened up a vast array of new opportunities to play, learn, participate and be entertained – opportunities that have transform

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and e

Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At th