Direct Marketing Management
| Author | : Mary Lou Roberts |
| Publisher | : Prentice Hall International (UK) |
| Total Pages | : 472 |
| Release | : 1999 |
| ISBN-10 | : 0130804347 |
| ISBN-13 | : 9780130804341 |
| Rating | : 4/5 (341 Downloads) |
Book Synopsis Direct Marketing Management by : Mary Lou Roberts
Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
