Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholder

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In Smart Pricing, Wha

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmoha

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A co

Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing s