Related Books
Language: en
Pages: 251
Pages: 251
Type: BOOK - Published: 2013 - Publisher:
With the continuing development of corporate ideas and the emergence of companies with complex range of activities, the dynamic (or multiform) brand identity ha
Language: en
Pages: 436
Pages: 436
Type: BOOK - Published: 2012-07-11 - Publisher: John Wiley & Sons
The advent of increasingly large consumer collections of audio (e.g., iTunes), imagery (e.g., Flickr), and video (e.g., YouTube) is driving a need not only for
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2009-10-07 - Publisher: Lars Müller Publishers
This publication studies methods for creating flexible looks for public and cultural institutions. The conventional logos traditionally used by companies are th
Language: en
Pages: 529
Pages: 529
Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertisi
Language: en
Pages: 171
Pages: 171
Type: BOOK - Published: 2023-12-12 - Publisher: Taylor & Francis
The International Politics of Logos provides the first systematic analysis of logos and the role they play in international politics. Whilst there is growing sc