Ecommerce heralds the end of Brand Building
| Author | : Martin Rait |
| Publisher | : FSpace Publications |
| Total Pages | : 24 |
| Release | : 2010-01-29 |
| ISBN-10 | : 9781877485855 |
| ISBN-13 | : 1877485853 |
| Rating | : 4/5 (853 Downloads) |
Book Synopsis Ecommerce heralds the end of Brand Building by : Martin Rait
Download or read book Ecommerce heralds the end of Brand Building written by Martin Rait and published by FSpace Publications. This book was released on 2010-01-29 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion on issues with brand building online in the age of ecommerce. A brief overview of what branding is, the history of internet sites, branding with the start of ecommerce and issues towards ensuring success with branding in the internet paradigm. Central to the discussion is the question of whether Ecommerce heralds the end of Branding Building or are Creatives, Developers and Marketers unable to adapt quickly enough to media convergence, and simply making excuses?
