Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Download or read book Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love written by Brian D. Till and published by Pearson Education. This book was released on 2009-10-16 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. “Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....