Electronic Commerce: Opportunity and Challenges

Download or read book Electronic Commerce: Opportunity and Challenges written by Rahman, Syed Mahbubhur and published by IGI Global. This book was released on 1999-07-01 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some analysts predict that electronic commerce will grow to more than $300 billion in the next five years. With electronic commerce growing in exponentially, staying competitive through an effect e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. Electronic Commerce: Opportunity and Challenges looks at the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It presents a study of key components and concepts of e-commerce, evaluating the critical success factors for global e-commerce, the economics of e-commerce and the practical issues involved with e-commerce in various applications.