Email Persuasion. Captivate and Engage Your Audience, Build Authority and Generate More Sales with Email Marketing

Download or read book Email Persuasion. Captivate and Engage Your Audience, Build Authority and Generate More Sales with Email Marketing written by Ian Brodie and published by . This book was released on 2013 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, Ian Brodie outlines techniques for connecting with potential clients, build trust-based relationships and generate more sales through email. This resource covers: * The customer insight mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you. * 6 subject line models that will get your emails opened and read. * The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). * How to engage and persuade with your emails so that you build a loyal 'fan base' ready to buy from you. * The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong). Table of contents: * Winning clients with email * Sign me up * Read me * Talk to me * Buy me * Autopilot market * Tailoring your emails * Persuading with email * Measure and test your email marketing * Email marketing technology * Your next step.