Emotion Measurement, Second Edition highlights key elements of emotions that should be considered in the measurement of emotions in both academic and commercial

Emotion Measurement reviews academic and applied studies in order to highlight key elements of emotions which should be considered in the development and valida

Panteleimon Ekkekakis provides an accessible guidebook which clarifies theory and proposes a sound system for selecting measures for affective constructs.

As part of the study of emotions and politics, this book explores connections between affect and cognition and their implications for political evaluation, deci

Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to d