Emotional Value
| Author | : Janelle Barlow |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 305 |
| Release | : 2000-04-01 |
| ISBN-10 | : 9781609943417 |
| ISBN-13 | : 1609943414 |
| Rating | : 4/5 (414 Downloads) |
Download or read book Emotional Value written by Janelle Barlow and published by Berrett-Koehler Publishers. This book was released on 2000-04-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.
