Essentials of Strategic Planning in Healthcare introduces readers to the factors influencing the strategic planning process in hospitals and other health servic

"This book fully explains strategic plan development and implementation in a healthcare organization-from conducting an environmental assessment to communicatin

"This book fully explains strategic plan development and implementation in a healthcare organization-from conducting an environmental assessment to communicatin

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular

Essentials of Health Care Finance stands firmly in its place as the leading textbook on healthcare finance. No other text so completely blends the best of curre