The concept of “fandom” has been revolutionized over the past 20 years because of various technological, cultural, and communicative advancements. Evolution

Revolution of the Modern Sports Fan explores the elements of the sports fan that have markedly changed in the past few years. Inherent within these investigatio

Fanaticus: Mischief and Madness in the Modern Sports Fan explores the roots of extreme fanaticism, from organized thuggery to digital hate speech. Outrageous an

Communication and Sport: Surveying the Field provides students with an understanding of sports media, rhetoric, culture, and organizations through an examinatio

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations