Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His exper

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you k

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,

Customer experience pioneer Jeanne Bliss shows why “Make Mom Proud” companies outperform their competition. Her 5-step guide to customer experience and cult