Explaining Buyer Behavior
| Author | : John O'Shaughnessy |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 394 |
| Release | : 1992 |
| ISBN-10 | : 9780195071085 |
| ISBN-13 | : 0195071085 |
| Rating | : 4/5 (085 Downloads) |
Book Synopsis Explaining Buyer Behavior by : John O'Shaughnessy
Download or read book Explaining Buyer Behavior written by John O'Shaughnessy and published by Oxford University Press, USA. This book was released on 1992 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such as philosophy and psychology.
