Exploring Corporate Strategy

Author	: Gerry Johnson
Publisher	: Pearson Education
Total Pages	: 668
Release	: 2008
ISBN-10	: 0273711911
ISBN-13	: 9780273711919
Rating	: 4/5 (919 Downloads)

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Book Synopsis Exploring Corporate Strategy by : Gerry Johnson

Download or read book Exploring Corporate Strategy written by Gerry Johnson and published by Pearson Education. This book was released on 2008 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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