Fashion Brands
| Author | : Mark Tungate |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 281 |
| Release | : 2008 |
| ISBN-10 | : 9780749453053 |
| ISBN-13 | : 0749453052 |
| Rating | : 4/5 (052 Downloads) |
Book Synopsis Fashion Brands by : Mark Tungate
Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.
