The book Fashion Business and Digital Transformation overviews the fashion industry and the key technologies that are changing the Retail fashion supply chain.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leadi

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris