Festival and Events Management

Download or read book Festival and Events Management written by Ian Yeoman and published by Routledge. This book was released on 2012-06-14 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.