Fields of Green

Download or read book Fields of Green written by Howard Long and published by Createspace Independent Publishing Platform. This book was released on 2017-05-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1973, Howard Long wrote the president of California-based Western Growers-a powerful association representing half of America's produce suppliers-notifying them of his intent to sue because of restrictive lettuce shipping practices. Twelve months later, Long's challenge literally changed the way the industry did business. His victory marked the beginning of a long and prosperous relationship between McDonald's Corporation and his company, Coronet Foods: one of the world's largest suppliers of pre-cut produce to the fast-food industry. Fields of Green is the account of a man's vision and entrepreneurial drive that took him from a small town on the banks of the Ohio River to the heights of a world-class business with plants in five countries and over 2,000 employees. It is a poignant account of victory in a tough industry, Long's failing health, the demise of his life's work, and his sustaining faith in God.