Firms in the Fashion Industry

Download or read book Firms in the Fashion Industry written by Laura Rienda and published by Springer Nature. This book was released on 2021-10-04 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.