Forty Years an Advertising Agent

Download or read book Forty Years an Advertising Agent written by George Presbury Rowell and published by Routledge. This book was released on 2019-05-29 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way; interesting and inspiring, the papers are an education to any beginner in advertising. The work has permanent value as a contribution to the history of American journalism, and particularly as a clear exposition of one of its comparatively little understood but most important phases.