From Customer Retention to a Holistic Stakeholder Management System

Download or read book From Customer Retention to a Holistic Stakeholder Management System written by Margit Huber and published by Springer Science & Business Media. This book was released on 2008-02-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth in Springer’s series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What’s more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.