From Media Hype to Twitter Storm

Download or read book From Media Hype to Twitter Storm written by Peter Vasterman and published by . This book was released on 2018-02-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology offers the first comprehensive overview of media hype, a phenomenon often dismissed as ephemeral and unimportant. Despite that reputation, media storms actually do play an important role in political issues, scandals, and crises, sometimes creating an important shift in public opinion over the course of only a few hours. This book provides an overview of theoretical, conceptual, and methodological issues related to media hype through close explorations of case studies from around the world.