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Fundamentals of Strategy
Language: en
Pages: 338
Authors: Gerry Johnson
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Pearson Education

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Developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying st
Fundamentals of Strategy
Language: en
Pages: 304
Authors: Gerry Johnson
Categories: Business planning
Type: BOOK - Published: 2014-11 - Publisher:

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One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers. The expert a
Fundamentals of Global Strategy
Language: en
Pages: 272
Authors: Cornelis A. de Kluyver
Categories: Business & Economics
Type: BOOK - Published: 2010-08-20 - Publisher: Business Expert Press

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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co
Fundamentals of Strategy
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Pages: 429
Authors: Gerry Johnson
Categories: Business & Economics
Type: BOOK - Published: 2017-12-13 - Publisher: Pearson UK

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From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business execu
Good Strategy Bad Strategy
Language: en
Pages: 338
Authors: Richard Rumelt
Categories: Business & Economics
Type: BOOK - Published: 2011-07-19 - Publisher: Currency

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Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-orie