Fundamentals of Successful Newsletters

Download or read book Fundamentals of Successful Newsletters written by Thomas Harvey Bivins and published by N T C Business Books. This book was released on 1992 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Fundamentals of Successful Newsletters Tom Bivins shares more than 20 years' experience in writing and producing newsletters for corporations, associations, special interest groups and not-for-profit organizations. His book provides both novices and pros with the tools they need to plan, write, edit, design, lay out, illustrate, produce and distribute effective newsletters. And beyond building basic skills, this book uses and applies examples from a broad range of publications - corporate and employee newsletters, professional, client-generating publications, sales and marketing newsletters, club newsletters and more. For anyone involved in newsletter planning, production or distribution, Fundamentals of Successful Newsletters will be a constant work companion.