This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-r

Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book undersc

Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an

Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications is a primer text that helps students transition from academic writing t