Getting started with conjoint analysis : strategies for product design and pricing research
| Author | : Bryan K. Orme |
| Publisher | : |
| Total Pages | : 234 |
| Release | : 2014 |
| ISBN-10 | : 1601471114 |
| ISBN-13 | : 9781601471116 |
| Rating | : 4/5 (116 Downloads) |
Book Synopsis Getting started with conjoint analysis : strategies for product design and pricing research by : Bryan K. Orme
Download or read book Getting started with conjoint analysis : strategies for product design and pricing research written by Bryan K. Orme and published by . This book was released on 2014 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students.
