Global Advantage on the Internet

Download or read book Global Advantage on the Internet written by Mary J. Cronin and published by Van Nostrand Reinhold Company. This book was released on 1996 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Advantage provides the first multinational analysis of how leading corporations are using the Internet to establish a competitive edge in the global marketplace. Here readers will learn about advanced Internet applications for competing in the global market and they'll examine the impact of national information infrastructure and government policy on business use on the Internet.