Global Capital, Local Culture
| Author | : Anthony Y. H. Fung |
| Publisher | : Peter Lang |
| Total Pages | : 240 |
| Release | : 2008 |
| ISBN-10 | : 082049500X |
| ISBN-13 | : 9780820495002 |
| Rating | : 4/5 (002 Downloads) |
Book Synopsis Global Capital, Local Culture by : Anthony Y. H. Fung
Download or read book Global Capital, Local Culture written by Anthony Y. H. Fung and published by Peter Lang. This book was released on 2008 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.
