A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills

A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills

This book attempts to be a guideline for business students in exploring the particular dimensions of a global approach in marketing. It could also be an occasio

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and