Google and the Culture of Search

Download or read book Google and the Culture of Search written by Ken Hillis and published by Routledge. This book was released on 2012-10-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did you do before Google? The rise of Google as the dominant Internet search provider reflects a generationally-inflected notion that everything that matters is now on the Web, and should, in the moral sense of the verb, be accessible through search. In this theoretically nuanced study of search technology’s broader implications for knowledge production and social relations, the authors shed light on a culture of search in which our increasing reliance on search engines influences not only the way we navigate, classify, and evaluate Web content, but also how we think about ourselves and the world around us, online and off. Ken Hillis, Michael Petit, and Kylie Jarrett seek to understand the ascendancy of search and its naturalization by historicizing and contextualizing Google’s dominance of the search industry, and suggest that the contemporary culture of search is inextricably bound up with a metaphysical longing to manage, order, and categorize all knowledge. Calling upon this nexus between political economy and metaphysics, Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power.