The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals

Product Policy in Europe: New Environmental Perspectives presents an overview and assessment of a relatively new area of environmental policy in Europe. Whereas

In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for

Marketing Issues in Western Europe: Changes and Developments has been co-published simultaneously as Journal of Euromarketing, volume 14, numbers 1/2 2004.

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses! From the editor: Europe is not a homogenous mass