Handbook of International Direct Marketing
| Author | : John Dillon |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 456 |
| Release | : 1976 |
| ISBN-10 | : UOM:49015001082511 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Handbook of International Direct Marketing by : John Dillon
Download or read book Handbook of International Direct Marketing written by John Dillon and published by McGraw-Hill Companies. This book was released on 1976 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern, comprehensive & completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales & promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful & aggressive marketing manager will need this handbook.
