Handbook of Research Methods for Marketing Management
| Author | : Nunkoo, Robin |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 391 |
| Release | : 2021-10-22 |
| ISBN-10 | : 9781788976954 |
| ISBN-13 | : 1788976959 |
| Rating | : 4/5 (959 Downloads) |
Book Synopsis Handbook of Research Methods for Marketing Management by : Nunkoo, Robin
Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
