The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concer

"This book focuses on concepts, theories, and analytical techniques to track consumer behavior change for the sake of better decision making among businesses, c

Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior ch

Artificial intelligence has been utilized in a diverse range of industries as more people and businesses discover its many uses and applications. A current fiel