Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of

For more than two decades, the concept of student engagement has grown from simple attention in class to a construct comprised of cognitive, emotional, and beha

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of org

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries